Foodland celebrates annual International Food and Beverage Party

Friday, 01 July 2011 From Issue Vol. XIX No. 26 By  Paul Strachan

Foodland held their annual International Food and Beverage Party 2011 recently and as ever, it was an extremely well attended event. Hundreds of Thais and foreigners came along to sample some of the wonderful cold cuts, cheeses, desserts and the odd glass of wine or two.

Mayor Itthiphol Kunplome took time out of his busy schedule to come along and support the Foodland Pattaya team, which was headed up by Managing Director Edwin Lim.

Happy faces all around during the Foodland International Food & Beverage party. (l-r) Somsak Teerapattanakul (President), Sanguan Termwiwat (Deputy MD), Prasert Saengmanee (Asst. Store Manager), Mayor Itthipol Kunplome and Edwin T.L. Lim (Managing Director).Happy faces all around during the Foodland International Food & Beverage party. (l-r) Somsak Teerapattanakul (President), Sanguan Termwiwat (Deputy MD), Prasert Saengmanee (Asst. Store Manager), Mayor Itthipol Kunplome and Edwin T.L. Lim (Managing Director).

Foodland is something of an institution here in Pattaya and is renowned for its ease of parking, 24 hour shopping, in-house bakery and butchery department.

The first ever Foodland was opened in Patpong in Bangkok forty years ago, when the founder realized that, to keep pace with the changing times and offer shoppers more convenience, he kept first shop open until late in the evening. After a few years this was extended to 24 hours trading and a further 9 branches were created throughout Bangkok.

MD Edwin Lim explained that this party did give a small sample of the 2000 items that the Pattaya branch has to offer, but the real purpose was to thank his customers for their support. Customer loyalty is a rare commodity in these competitive times and there is no doubt that Foodland has strong ties with the local community. Events like this cement the relationship.

Edwin Lim cuts the colourful cake declaring the festival open.Edwin Lim cuts the colourful cake declaring the festival open.

Mayor Itthipol pauses to take pictures with residents of Pattaya.Mayor Itthipol pauses to take pictures with residents of Pattaya.

A huge selection of wines was on display for purchase.A huge selection of wines was on display for purchase.

Guests milled about tasting fine foods and wines imported from all corners of the world

Guests milled about tasting fine foods and wines imported from all corners of the worldGuests milled about tasting fine foods and wines imported from all corners of the world

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