Thai Kitchen to the World set to get big boost


BANGKOK, Feb 4 – Thailand has targeted increasing its export of agricultural and food products by 10 per cent as part of the “Thai Kitchen to the World” programme, according to a senior Commerce Ministry official.

Srirat Rastapana, director general of the International Trade Promotion Department, said activities are being organised to promote Thai food abroad including joining food fairs in various countries, holding Thai food fairs in 12 countries, promoting health foods for export and assigning Thai commercial representatives to directly promote Thai food in Southeast Asian countries, China, India, Japan and the Middle East.

There are 19 international food events in 14 countries including the World Food Moscow 2013 in Russia Sept 16-19, Fine Food Australia 2013 in Sydney, Australia Sept 9-12, Food Taipei 2013 June 26-29 and Anuga 2013 in Cologne, Germany from Oct 5-9, she said.

She said the department will also provide consultations and assistance to Thai businessmen interested in opening restaurants or food-related businesses in Southeast Asian countries such as Vietnam, Myanmar and Indonesia, and in Eastern European countries such as Russia and Poland.