BANGKOK, 10 September 2011 – The 2011 Moon Festival is expected to generate as much as 650 million THB in circulation thanks to the improvement in political climate.
According to Kasikorn Research Center, moon cake outlets are likely to enjoy a 10-15 percent rise in sales as the Chinese delicacies have been on the market a month before the Moon Festival starts.
The Center explained that political stability has heightened people’s spirits, putting them in a mood for shopping. Although moon cakes are mainly viewed as indispensable presents for Chinese private companies and for Thai-Chinese people, this bakery product is gaining popularity among Thai consumers due to the improvement in the stuffing’s tastes.
However, a hike in living expenses, a 5-10 percent increase in the production cost could lead to a sale drop in some groups of customers.