“I couldn’t be more proud of what has been achieved here,” said Iain Flitcroft, Master Franchisee for Kvik in Asia. We met at their brand new Kvik store in Pattaya, located in front of Baan and Beyond, next to Big C South Pattaya, Sukhumvit Road.
The showroom, which is over 250 Sq.M, is a Kvik flagship showroom displaying all of the Kvik Kitchen Ranges, together with a selection of their bathroom and bedroom furniture, including the newly launched, fully fitted, Sliding Wardrobes.
Kvik represents the best of Danish design. With a huge factory in Herning, in the North of Denmark and over 160 stores throughout Scandinavia and Western Europe, Kvik has been producing high quality kitchens for over 32 years. Currently this factory produces approximately 1,000 kitchens per week.
Kvik has been operating in Asia for the past eight years. The head office and flagship store is in Thonglor, Bangkok, with other stores in Hua Hin, Surat Thani, Rama IX Bangkok and Hong Kong. A fantastic new store in Ratchapruek, Bangkok will open next month and a store in Manila, Philippines, in June.
In Thailand, Kvik positions as an accessible 100% import brand, bringing great quality, design and service at a price that is significantly lower than other equivalent imported kitchens and therefore affordable to a wider audience.
Iain further explained, “We talk about our value package and that is a combination of quality, design and service. Our product is 100% imported and made from the best quality European materials and hardware built in a heavily invested, state of the art factory. This design methodology delivered using natural colors and materials results in Kvik kitchens being distinctively and quintessentially classic Danish design. The service experience is essential, especially for expat purchasers in Thailand. Our sales design teams are highly trained and we have English speaking team members in most stores. Our installation teams are fully employed and equally committed to delivering excellent service.”
Uniquely, all Kvik furniture is delivered from their warehouse in Bang Phli and as a result Kvik offers a 4 week lead-time as opposed to the 14 weeks or more that customers may have to wait for any other imported kitchen. This also enables Kvik to turn around spare parts or replacements very quickly, so not holding up the completion of the kitchen.
Kvik is currently engaged in two schemes in the Pattaya area, Turtle Creek Residence – a scheme of 30 exclusive condominiums in Pratamnak Soi 4; and Sunplay, Bangsaray – an exclusive development of condominiums and private pool villas set in a beautiful tropical garden environment with views out to the sea at Bangsaray.
The Kvik Pattaya store is owned and operated by Jacek Paruch. Jacek speaks English, Polish and Russian and his team speaks English and Thai. Iain added, “Designing and buying a kitchen can be a complicated process and of course, a significant financial commitment, so it is essential that our customers can communicate well with our team and have confidence that their requirements are both understood and translated into their kitchen design.”
As we made our way out of the store I asked Iain how he felt about the future for Kvik in Thailand. “I am hugely optimistic. In terms of lifestyle the kitchen is the heart of the home. Equally it is the kitchen and bathrooms that sell a property. So whether considering lifestyle or investment, the importance of having the best kitchen possible is huge. Given the tremendous value package, discussed earlier, that Kvik offers, I am convinced that the more we communicate our key message the more people will see Kvik as the obvious answer to their kitchen requirement and turn to us to be their provider.”
The Kvik store at Baan and Beyond, Pattaya is open 7 days a week from 10am until 7pm call their showroom at 091 007 9275 to make an appointment.