The company, which is part of the KSK Group Berhad, incorporated in Malaysia, rebranded in September this year from its former name Kurnia Insurance (Thailand) Co Ltd.
Eugene Foong, CEO of KSK Insurance (Thailand) Co., Ltd., gives a warm welcome speech during the KSK Insurance Rebranding Agent Launch at Chon Inter Hotel.
Joanne Kua, chief executive officer and executive director of KSK Group Berhad, last month unveiled the company’s new logo, saying it symbolises the key values that represent the brand, namely Resilience, Trustworthiness, Teamwork, Innovation and Entrepreneurship.
Eugene Foong, who is chief executive officer of KSK Thailand, said that having introduced many industry firsts in Malaysia, KSK intends to leverage on this innovativeness and IT expertise to transform the operations in Thailand into a recognised industry leader.
“A strong brand name backed by customer focused campaigns will therefore enable us to build on our existing success in Thailand and explore the enormous potential here,” said Foong.
“We have launched several new insurance products to increase the current revenue stream, and we are embarking on customer focused campaigns to both launch the rebranding and to spur sales.
“To this end, we are investing 1 billion baht into the Thai and Indonesian operations soon in order to promote and grow our business in these two markets.
“Our target is to become one of the top 10 insurance companies in Thailand.”
Executives of the company will take the road show to Chonburi, Nakhon Ratchasima, Chiang Mai and Songkla in order to introduce the rebranding to agents and brokers.
KSK Insurance 5+ motor insurance is a new product that in its basic form includes collision and flood damage, and can be extended to include theft and fire. This is a market leading product which developed with the customer in mind.
The new Home Insurance package includes cover for loss against floods, windstorms and earthquakes, and provides rental cost of temporary accommodation in the event of disaster.
Also new is the Personal Accident policy, which provides 24-hour worldwide coverage, and loss of income for up to one year.
KSK Thailand has its head office in Bangkok’s Central Business District, and has 19 branches and service centres located across the country.