Advertising festival returns to Pattaya

Friday, 21 March 2014 From Issue Vol. XXII No. 12

Pattaya Exhibition And Convention Hall was abuzz with excitement from March 6-8, as delegates from all over the Asia-Pacific region and the Middle East converged for the dynamic ADFEST 2014.

Founded in 1988, ADFEST is an annual advertising festival that celebrates and raises the standards of creativity designed to promote and recognize creative excellence while at the same time providing a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas.

Antonello Passa (left), General Manager of the Royal Cliff Hotels Group presents the ‘Tree Planting Certificate’ to Chairman of the ADFEST Steering Committee Vinit Suraphongchai (right), at the Pattaya Exhibition And Convention Hall.Antonello Passa (left), General Manager of the Royal Cliff Hotels Group presents the ‘Tree Planting Certificate’ to Chairman of the ADFEST Steering Committee Vinit Suraphongchai (right), at the Pattaya Exhibition And Convention Hall.

This year, one of the advertising industry’s most anticipated events brought together a group of experts that have successfully co-created with others. Under the theme “Co-Create the Future”, delegates had the chance to experience live feeds, innovative workshops and collaborative sessions with networking events that provided plenty of chances to meet new acquaintances in the region.

ADFEST 2014 delegates examining exhibits.ADFEST 2014 delegates examining exhibits.

High profile personalities who inspired and enlightened in this year’s informative speaker sessions include Donald Gunn, the author and founder of The Gunn Report; Yoshi Matsuura, the Strategic Planning Director at TBWA Hakuhodo and R&D Director at Hakuhodo in Tokyo; Mark Beckhaus, the Director of Music and co-founder of Nylon Studios; Peter Grasse, the General Manager and Executive Producer of Curious Films; and Laura Jordan- Bambach, the President of D & AD.

Promo and media exhibition at ADFEST 2014.Promo and media exhibition at ADFEST 2014.

Throughout the three day event, the exhibit halls, lobbies and meeting rooms of PEACH were all filled with artworks and innovative designs from various advertising professionals and agencies. It brought together a diverse range of gifted personalities from industry leaders chosen for their expertise and recognition to young and talented newbies who were eager to showcase their creativity through their exceptional works and designs.

“We always welcome the opportunity to be the host facility of a prominent event that brings great and creative minds from all over the Asia Pacific region and the Middle East together,” Vitanart Vathanakul, the Executive Director of Royal Cliff Hotels Group said.

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