Toyota has revealed some details about its new model called the C-HR, which should be in the showrooms late 2016 or early 2017.
C-HR will be available in two trim levels – Active and Koba – in an effort to take on the market leading Mazda CX-3. It will also offer new levels of customization for the brand, with Toyota revealing the C-HR will be able to utilize its latest showroom customization technology to choose from eight colors which are expected to include a bright green and yellow. (This concept has been in all automakers showrooms for years, done with flip-charts.)
The C-HR does look much like the Nissan Juke, which has been a best seller for Nissan. The power comes from a new 1.2 liter turbocharged engine developing 85 kW – although complete technical details are not available yet.
Toyota Australia’s executive director sales and marketing, Tony Cramb, has high hopes for the car, despite the brand’s late arrival into the growing segment.
“C-HR is a car for people who want something special – those who desire the innovative dynamism and emotional appeal that a traditional SUV cannot offer,” Cramb said.
“C-HR advances the very definition of SUV by emphasizing the ‘S’ that stands for ‘sport’ and ‘style’.
“It has four doors and a hatch, but it’s not a hatchback; it’s compact while having a large interior and room for five; it has a high driving position, yet it’s not a boxy off-roader.”
Toyota has certainly become more adventurous in the past few years, but the Nissan has got the drop on them.