Some people never learn.


I have commented before on the fugliness of the BMW 1 Series.  I have commented before on the unsuitability of run-flat tyres on our roads as supplied by BMW on their cars.  I was actually beginning to think I was the lone voice in the wilderness – until the release of the newest version of the BMW 1 Series and I read the following comments from readers of a national daily in Australia:

“But that pig snout really puts me off.”

“Just as long as you don’t have to wake up in the morning and look at it.”

“The 1-series is ugly as hell!!!”

“They surely can’t be serious if they think the new 1 is a good looking car.”

“They need to start by building a car that is’nt drop-dead fugly!”

“Suggest they dump the run flat tyres to start with so the ride improves.”

Now don’t get me wrong.  I am not against BMW as a manufacturer, and I have enjoyed driving BMWs in the past.  I respect their engineering and road manners, but when the world is telling them something about their product and they choose to ignore it, they are showing an extreme reluctance to listen and learn.

Are you listening, this time, BMW?

BMW 1 Series. BMW 1 Series.