Despite producing a very popular range of passenger vehicles and the new BT50 pick-up, Mazda (Japan) has posted almost one billion dollar loss in the three months up to December 2011. This is in contrast to the positive figures in 2010.
With Mazda’s fortunes dependent upon a strong export market, the company blamed the strong yen against international currencies as reducing its sales potential.
In Europe the Mazda sales fell by 14 percent, with Mazda ascribing some of the loss as being due to the floods in Thailand, as the company suffered from smaller production volumes.
However, just as Thailand will bounce back, so will Mazda. The new Mazda3 is a particularly good motor car, and I believe will bring the company back to positive figures again.