Chrysler was so far in the red that it required US government loans to keep going, and had not posted a profit since 1997. Now it has apparently turned the corner and has shown a healthy profit of $183 million for the 2011 year.
Dodge Viper.
Marchionne is confident that Chrysler will increase market share during 2012 and is talking numbers like $1.5 billion profit. That is a very healthy profit.
The turn-around has been effected by redesigning the Jeep range and adding vehicles with Fiat origins, so that it will have small and mid-size cars to sell in that market, as well as the Dodge Ram pick-up, a new Viper and an electric Fiat 500.
2012 has started off very well with the company showing a 44 percent rise in US sales in January, well above market predictions.
