Chery popping in Thailand

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One rumor doing the rounds is that the Chinese company Chery will be assembling their range of cheap cars here.  This stems from the fact that an agreement was signed in 2008 for the Chery QQ and the Tiggo SUV to be assembled in Thailand from CKD kits.

Chery already has assembly plants in Malaysia and Indonesia where they produce the Tiggo and the Cross mini-MPV.

So, despite an agreement signed three years ago, the rumor of Chery assembling here looks like just that – a rumor.

Chery Tiggo. Chery Tiggo.

In the meantime, Chery has done very badly in the ANCAP (crash safety testing), and the western world is looking with great hesitation at the Chery offerings.  Chery has a lot to overcome in the marketplace before assembling cars here, I’m afraid.