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Vol. XIV No. 40
Friday October 6 - October 12, 2006

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Updated every Friday
by Saichon Paewsoongnern

 

TRAVEL & TOURISM
HEADLINES [click on headline to view story]: 

Artificial coral reefs installed in Andaman Sea to attract tourists

BCCT looking for sponsorship of Eastern Seaboard Networking

THA Eastern visits Suvarnabhumi Airport

Charity tops the agenda for gathering at Amari Watergate Hotel

Thailand switches focus to brand building


Artificial coral reefs installed in Andaman Sea to attract tourists

More than 100 designs of fiberglass sculptures have been placed on the seabed in Thailand’s Andaman Sea as artificial coral reefs to boost tourism and to save the country’s marine environment.
The artificial coral reefs in various designs have been recently placed at the bottom of the sea off the six Andaman coastal provinces to attract divers and to be new diving sites, according to the Ministry of Natural Resources and Environment.
It is expected that the new underwater tourist sites will help the country earn an extra Bt.10-20 million each year.
Deputy Permanent Secretary of the Natural Resources and Environment Somchai Piensathaporn said the artificial coral reef project is part of the rehabilitation project to revive tourism industry in the six Andaman coastal provinces hit by the tsunami in 2004.
Lecturer Thorn Thamrongnawat of the Faculty of Fisheries, Kasetsart University said at a press conference that the Natural Resources and Environment Ministry cooperated with Kasetsart University, Ramkhamhaeng University, and Prince of Songkla University to make artificial coral built in the form of sculptures.
This is the first-ever such project in the world. The artificial coral reefs will help protect the real coral reefs which can be unintentionally destroyed by newly trained divers, said the university lecturer.
Deputy Director of the National Park, Wildlife and Plant Conservation Department Samran Rakchart said that an increase in the number of the divers has affected the marine environment.
The department may consider raising the diving fee in the national marine park from the present Bt200 to as much as Bt500 or Bt1,000 to limit the number of divers as part its measures to preserve the coral reefs. (TNA)


BCCT looking for sponsorship of Eastern Seaboard Networking

The BCCT is seeking corporate sponsorship for a BCCT Eastern Seaboard Networking Evening to take place at Shenanigans in Pattaya on Friday October 20.
Eastern Seaboard Networking Evenings are traditionally well attended and offer the sponsor an excellent opportunity to showcase their products and services.
If you would like to sponsor please contact - [email protected] - as soon as possible. Sponsorship is allocated on a first-come, first-served basis.
The sponsorship fee is THB 20,000 plus VAT payable direct to the venue. The sponsor may decide to invest a larger sum to keep the evening going a little longer.
The benefits to the sponsor are as follows:
- Naming publicity plus company logo on the circular (and reminder circular) which goes to all BCCT members (over 1,800 e-mail addresses in 620 companies) and Eastern Seaboard non-members (over 275 email contacts)
- Event photos published in the BCCT magazine, The Brief and the Pattaya Mail (space permitting)
- Signage/publicity inside the venue (supplied by sponsor and subject to the venue’s approval)
- Display of company brochures and other promotional material brochures at the registration desk
- Photocopy of name cards of those attending the Networking Evening
- Access to those attending on the day for marketing purposes


THA Eastern visits Suvarnabhumi Airport

The Thai Hotels Association (THA) - Eastern Chapter led by vice-president Ms. Bundarik Kusolvit (back, 4th from right) and Mr. Charoen Nudpobsuk (extreme right), THA’s Chairman of Airport Affairs, recently organized a familiarization trip at the Suvarnabhumi Airport for its member hotels. The Photo shows Ms. Bundarik and Mr. Charoen with the managers and executives of various hotels in Pattaya and the eastern region of Thailand.


Charity tops the agenda for gathering at Amari Watergate Hotel

Mr. Kamron Chalermroj, Director of events planning division, Tourism Authority of Thailand, Mr. Pierre Andre Pelletier, General Manager of the Amari Watergate Hotel, Dr. Frank Roesler, President of BMW Group (Thailand) and Saisom Wongsasuluck, President of Caring Hearts for Aids Foundation recently held a press conference to promote “The 9th Amari Watergate & BMW Group Thailand Midnight Run” scheduled to take place this Saturday, October 7 and “The 10th Aerobic marathon for Charity” to be held in The Watergate Ballroom of the Amari Watergate Hotel. Pictured at the press meeting sitting from left to right are: Saisom Wongsasuluck, Pierre Andre Pelletier, Kamron Chalermoj and Dr. Frank Roesler.


Thailand switches focus to brand building

Strong brand building is to be the primary strategy of the Tourism Authority of Thailand as it seeks to achieve a target of 13.8 million international arrivals in 2006 and 15 million in 2007.
The new marketing slogan, “Thailand Unforgettable”, expected to be utilised for at least three years, is a key component of the strategy which will also include strong efforts to maintain a market share, boost tourism revenue earnings, and enhance Thailand’s competitive edge.
TAT has set its 2007 targets at 15 million international visitors and 82 million domestic trips, respectively generating estimated revenues of 547.5 billion baht (US$14.5 billion), and 377 billion baht (US$10 billion). These targets were agreed at last week’s annual marketing meeting, which also included extensive consultations with the private sector.
This year, TAT researched its competitive position and found that Thailand featured amongst the top ten destinations in the holiday segments of beach holidays, family destination, nightlife and convention.
Research conducted by other publications like Lonely Planet show that Thailand is already the top-rated destination in terms of value and food. It has also been rated as having the “Most Exciting Outdoor Market.”
Under the new “Thailand Unforgettable” slogan, the marketing activities will seek to accentuate Thailand’s key strengths as a destination; 1) Sun, Sand Sea; 2) Modern and Traditional; and 3) Shopping, Dining and Golfing.
Tourism Authority of Thailand (TAT) governor, Ms Juthamas Siriwan said, “We want to ensure that all visitors have good memories of Thailand as a kingdom of unforgettable beauty, luxury, culture and adventure.”
Efforts will be directed at ensuring a good mix of source markets in terms of both customer segments and geographical distribution. Markets targeted for intensive promotions are mainly in Europe (UK, Scandinavia, France, Italy, Russia and Spain) and North East Asia (China, Japan, Korea, Hong Kong and Taiwan). Short-haul markets where people are travelling for shorter periods but more frequently include Malaysia and Singapore.
Five new tourism products and services have been identified to cater to the needs of specific market segments; Classic Destinations, Emerging Destinations, Sport Activities, Trendy Products, and Special Product of the year.
Mrs Juthamas said, “This will allow us to better target the required market segments and also promote the geographical distribution of visitors nationwide so as to better distribute tourism earnings and also prevent over-congestion at popular tourist spots.”
Other strategies will be designed to build Thailand’s image as a gateway to the Greater Mekong Sub-region, increase tourism revenue and make better use of technology, both as a means of marketing as well as a medium of getting updated customer feedback. - Hotel Executive News.



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