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Pattaya Environmental Rehabilitation Project

Chevrolet opens new showroom in Pattaya

The Erawan Shrine

RGP hosts Family Rally “Hawaiian Night Party”

Pattaya Environmental Rehabilitation Project

Skål ECO Tourism Awards 2003

Skål International
Pattaya & East Thailand

CLUB No. 439


Last June the Skål Club of Pattaya and East Thailand, supported by a committee comprising of both the public and private sector appointed by the governor of Chonburi, sent in their bid for the Skål Ecotourism Awards 2003.

The Ecotourism Awards are based on 4 categories, namely: 1) Travel and Tourism providers i.e., tour operators, hotel chains, transportation, 2) Small enterprises dealing with ecotourism, 3) Community and governmental projects, and 4) University or other institutions with relevant educational projects.

As part of our bid, Pattaya has submitted a descriptive report, a videotape and a brochure of our community and governmental rehabilitation projects.

Skål International announced that there were many bids received from member countries and therefore competition for this most prestigious award is going to be tough. The main sponsor of this year’s awards is the Greek Ministry of the Environment, and the Municipality of Rhodes will also present some of the trophies.

The Skål Ecotourism Awards will be announced at the Skål World Congress on 22nd October 2003 in Chennai India.

As a service to our readers, we publish for your information and reading pleasure the entire contents of the brochure that was sent as our bid for the Skål Eco Tourism Awards 2003.

Within a short span of 30 years, the city of Pattaya on the East Coast of Thailand has evolved from a small fishing village into a vibrant tourist destination attracting upwards of 3 million visitors annually. As a direct result of the influx of foreign visitors and the lack of development of the city to cater for these visitors, Pattaya experienced a decline in environmental standards which reached its lowest point in the mid-1990s.

Witnessing the decline in the natural habitat of Pattaya and acknowledging its detrimental effects on sustainable tourism, the City of Pattaya with the support of the local community embarked on a rehabilitation campaign aimed at restoring the natural environment and consequently promoting sustainable ecotourism.

Closely related to the improvements in seawater has been the local community’s campaign to maintain the cleanliness of the beaches surrounding Pattaya. Both the local authorities as well as private enterprises have embarked on regular “beach clean-up” campaigns. These clean-up projects have also been extended to underwater and the outlying islands off the coast of Pattaya.

In addition, treated wastewater has helped alleviate water supply needs of the growing city by providing an alternate source of non-potable water. For example, treated water is now used in public parks and gardens which have also arisen through the efforts of the rehabilitation campaign.

Water supply for human consumption has also been supplemented with the creation of four new reservoirs for the collection, treatment and distribution of rainwater. With better treatment and filtration systems in place, the quality of water supplied throughout Pattaya has improved significantly.

Another new addition has been the erection of a large-scale boat pier at a distance from the public beaches of Pattaya. Once the pier begins operations in coming months, boat traffic will be diverted from the public beaches thereby creating an even more hospitable environment for swimmers and watersport activities.

At the cornerstone of the Pattaya Rehabilitation Project has been the introduction of a Baht 1.8 billion (US$ 41 million) sewage and wastewater treatment plant. Through the operations of the treatment plant the seawater surrounding Pattaya which was once considered unsafe for human enjoyment due to unusually high levels of harmful coliform bacteria, is now well within acceptable limits and has once again been declared fit for bathing.

Devised by government authorities and community leaders, the Rehabilitation Project has clearly trickled down to the grass-roots level of the local community. Today, Pattaya residents have a greater sense of awareness as to the relationship between the environment and their livelihood - namely tourism. With such awareness, a common bond has been created within the community. Local schools are now teaching children the benefits of environmental conservation as a key to the future economic and social well-being of those residing in Pattaya as well. Another socio-economic benefit of the Rehabilitation Project has its role in job creation, both directly for those working for newly-built facilities such as the wastewater treatment plant and indirectly as the required workforce grows proportionately with the growth of the city.

To further promote Pattaya as an ecotourism-friendly destination, the City has also overseen the sinking of decomissioned ships off its coast which will over the next few years result in the growth of underwater coral formations. This will further enhance Pattaya’s reputation as a prime dive destination in Thailand and the region.

The Rehabilitation Project of Pattaya is now being seen as a role model for sustainable tourism in other popular resort destinations around Thailand. Using Pattaya as a case in point, community leaders and businesses in these places can now clearly recognize the detrimental effect of environmental degradation on

their livelihoods and avoid making the same mistakes themselves in future. Perhaps, the most important lesson learned is that a beautiful natural environment will attract visitors initially, but only proper

maintenance and conservation of the same environment will continue to attract visitors in future. After all, what good is a beach resort when one cannot swim in the sea or enjoy its natural beauty?

Pairat Suthithamrongsawat
Mayor of Pattaya City

“I am very proud for the citizens of Pattaya because as Mayor for the last 7 years I have been able to oversee real improvements to the quality of our environment. When I first became Mayor I invited the people of Pattaya to help solve the environmental problems. This has been a good policy to manage regulations and overcome the problems. We can see that Pattaya has gained a lot from the improvements made over the past years particularly with cleaner waterways and land areas. Now that we have fixed the problems we can see that the ocean is clean and we have a good system of water treatment. We also have a good system for managing garbage and landfill schemes.”

 “We are committed to raising the profile of the environment in education to ensure that students not only have awareness but that they also learn to look after the environment. When the people of Pattaya and its visitors see children taking care of the environment they will be encouraged to do the same.”

Montri Chalitaporn
Chief of the Water Water Treatment Plant

“We built our first water treatment facility in Pattaya in 1986 and the second one in 1991. At that time we could process 33,000 cubic liters of wastewater per day.

However, the quantity of wastewater being produced in Pattaya was about 60,000 cubic liters per day. Therefore a lot of untreated wastewater was going into the sea, which badly affected tourism and the local economy generally.

 That’s why Pattaya announced new environmental controls for the whole area in 1992. Before this announcement the Environmental Control Department was a part of the Science and Technology Ministry. We gave a commitment to the Government to make an operational plan to solve the wastewater problems. The Environment Control Department’s research determined that Pattaya must increase its wastewater treatment facilities to cope with the day-to-day demands. From this research we designed and built a new system that can handle 65,000 cubic liters per day.”

“We have now also been able to collect wastewater from the ocean, treat it and return it back with much lower levels of bacteria. We have been operating this system since 2000 and have been checking the quality of seawater every 3 months. The results are below 100 MPN.”


Chevrolet opens new showroom in Pattaya

Songklod Kaewvisit

American carmaker, Chevrolet opened a new showroom in Pattaya last week. The new 3 rai lot on Sukhumvit Road offers some of best of US motoring and has now been officially

(L to R) MD Pairat Kunamornlert, Mayor Pairat Suthithamrongsawat, and vice-president of operations for General Motors Thailand, Thomas Bell cut the ribbon at the opening ceremony.

 opened by Pattaya mayor, Pairat Suthithamrongsawat. Thomas Bell, vice-president of operations for General Motors Thailand was also present for the opening of the latest addition to Eastern Seaboard showrooms.

Entertainment was provided by famous singer “Joy” (Sirilak Pongchoke).

After the ribbon cutting ceremonies a special road show featuring the latest offerings from the automotive giant and their new line of cars revved the onlookers.

The new showroom contains both sales and service centers. Dealer managing director, Pairat Kunamornlert said, “Pattaya is ready for this new outlet. We have the latest range of models and our service center has the latest technology and highly trained professionals to service our customers.”

During the festivities, the new Chevrolet Optra was launched.

As part of the opening special, the customers are eligible to receive special rates on finance with special gifts along with their purchase.

Amari Orchid Resort GM Michael Goetz (3rd right), executive assistant manager Orapin Musiknovabutra (right) and staff catered the event. Tony Malhotra (2nd right) congratulated them on a job well done.

Tony Malhotra (right), representing Pattaya Mail presented a bouquet of flowers to Romanee (left) and MD Pairat Kunamornlert (center) on the occasion of Chevrolet’s new showroom on Sukhumvit Road in Pattaya last week .


The Erawan Shrine

Kathryn Brimacombe

The scent of burning joss sticks curls around my nostrils, leading me down Ploenchit Road in Bangkok towards Saan Phra Phrom, most commonly known as the Erawan Shrine. A young woman on my left sits on a tiny stool threading delicate blossoms onto a string, while several women on the busy roadside sell bundles and garlands of perfumed flowers amid the belching buses and tuk-tuks, honking cars and screeching motorbikes.

A man and a woman manage to push through the crowd to kneel down in front of Brahma, flowers and incense pressed between their palms, eyes closed.

My eyes greet the whites, oranges, deep purples and reds with delight as a middle-aged woman with crinkled dark eyes and a wide toothy smile gestures towards the flowers for sale, gently persuading me to buy her beautiful wreaths. I pick one up and inhale its delicate bouquet just as a bus pauses by the woman’s stall and with a rattle and a roar spews black stinking exhaust into the air around us. I cover my nose and mouth with my free hand, visibly cringing at the thought of what the toxic particles are doing to my lungs, while she coughs and laughs. “Sip baht.” I hand her the coin and with wreath in hand continue down the busy street.

The dancers move elegantly, gracefully, as they sway and twist their hands to the music, their fingers arched backwards towards their wrists.

A brief lull in traffic allows my senses to restore their equanimity temporarily, and again the scent of incense wafts around me, guiding me down to the southeast corner of Ratchaprasong Junction. The crowds of people are thicker here, the air sweet and smoky, and edging past several worshippers holding bunches of the fragrant flowers and incense, I turn into the shrine and gaze into the eyes of the four-faced effigy of Brahma, the Hindu god of creation.

Brahma is one of three gods responsible for human welfare in the Hindu religion, the other two being Vishnu and Shiva.

Brahma is one of three gods responsible for human welfare in the Hindu religion, the other two being Vishnu and Shiva. Brahma is cool-tempered and possesses the highest moral principles. He is also kind, merciful, sympathetic and impartial; it’s these four precepts that comprise the “Conscientious Behaviour” corresponding to Buddhist teaching.

After many murmured words, they lay the garlands on the table then stand up to leave, quickly replaced by new worshippers.

The Erawan Shrine to Brahma was originally built in 1956 during the construction of the Erawan Hotel, which was later razed to build the current Grand Hyatt Erawan, beside which the shrine stands. Some say the shrine was created after hotel management consulted an astrologer for an auspicious date for its grand opening. When the astrologer revealed that the date the foundation stone had been laid was not suitable, he advised that a Brahman shrine should be built to correct the error. However, another story is that the shrine was built after several serious mishaps delayed the hotel’s construction.

The Erawan Shrine is a popular place for both Thais and foreigners to pay their respects.

Whatever reason why the Erawan Shrine was built, it is a popular place for both Thais and foreigners to pay their respects. Often, if a wish has been granted people will thank Brahma by donating teak elephants or commissioning the classical Thai dancers and traditional musicians to perform.

The sound of the traditional music draws me further into the throng of people, and I try to move politely, not stepping on people’s toes as they move as close as possible to the Brahma statue to pray. The golden effigy, with its four faces and many arms, sits in the centre of the shrine, surrounded by a metal fence that is covered with hundreds of garlands of colourful flowers.

In front of the statue is a table holding offerings of fruit, coconuts and flowers, while on the ground next to it is a stone tray ringed with yellow candles and filled with sand and joss sticks. Some of the incense is still burning, trails of sweet smoke swirling like souls in the air before disappearing, while others are just cold shells, the red and pink sticks thrusting lifeless out of the sand.

A man and a woman manage to push through the crowd to kneel down in front of Brahma, flowers and incense pressed between their palms, eyes closed. They light the joss sticks from the yellow candles’ strong steady flames and place the incense in the sand, the thin white smoke coiling up to the heavens. After many murmured words, they lay the garlands on the table then stand up to leave, quickly replaced by new worshippers.

Amidst the throng of people I walk around to the back of the shrine where the musicians and dancers are performing. I hardly notice the musicians playing the traditional instruments as they sit in the shadows of the covered area, allowing the beautiful dancers, dressed in colourful costumes to take the spotlight. The dancers move elegantly, gracefully, as they sway and twist their hands to the music, their fingers arched backwards towards their wrists.

After several minutes I return to the shrine and edge towards the Brahma statue, the sweet incense smoke creating a haze around it. I gently place my garland of yellow and white flowers on the pile of other wreaths, each one a problem wanting to be solved, a wish hoping to be granted. I close my eyes and dream of my own wish; then with a nodding thank you to Brahma I leave the shrine and head out into the busy Bangkok street.


RGP hosts Family Rally “Hawaiian Night Party”

Suchada Tupchai

The Royal Garden Plaza recently hosted a poolside party for the “RGP Family Rally” participants under the theme “Hawaiian Night Party”. The charity event was organized to mark the 6th Cycle birthday of Her Majesty Queen Sirikit, August 12th, which is also Thailand’s national Mother’s Day.

Supadit Maneeratjaratsri, Royal Garden Plaza’s chief executive director, welcomes everyone to the fun.

Special guest of honor, HRH Princess Soamsawalee presided over the show. HRH Princess Soamsawalee also presented rally winners in three categories each a trophy for their participation.

Money raised from the event will be donated to the Thai Red Cross for running the ‘Reducing the risk of transferring AIDS from mother to child’ project, which is under Her Majesty the Queen’s patronage.

(Right) Tahitian dancers were one of the many highlights of the show.

The rally starting point was staged on Highway 331 Banga -Trat by-pass. Around 110 teams participated and there were plenty of activities organized during the event.

The rally finished at Pattaya Marriott Resort and Spa.

(Left) How high can you stack coke cans? Participants take part in the activities and games organized on stage for the Royal Garden Plaza Family Rally “Hawaiian Night Party”.

The party included fun activities such as joining games on the stage, Star’s Auction, Miss Rally Contest, and gifts were handed out. It was not only a great day for everyone, but a fine effort for a worthy cause.


Skal International